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Abstract�� Korean movie industry��s quick rise in the late 1990s becomes an example of successful economic transformation among Asian countries in the global industrial upgrading. Korean movie industry tried to promote its commercial success through extreme narrative, which entails a kind of culture discount in the intercultural communication, leading to an overseas market share far less than Korean TV drama, music and other popular cultural products. In the North American market, the largest market with the most intense competition, Korean movies�� box office is just passable, because the movies generally have strong political and nationalistic agendas, trying to create a favorable public opinion amid the present tension in Korean Peninsula.

Key words�� South Korean movies cultural discount political communication nationalism

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��߼��: ��ϴ�ѧ��ϵ��ڣ��ʿ��ʦ��µ��Ӱ��Ļ��о��䣺chenlinxia2@126.com ��ӱ��ϴ�ѧ��ѧԺ�о��´��ѧ�о��䣺415223894@qq.com

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��,��ӱ. ��Ӱ��̬��Ļ��ۿ�� ——��ڱ��Ӱ�г��ʵ֤�о�[J]. ��о�, 2013, 33(6): 185-193.

CHEN Lin-Xia,DU Ying. The Art Form, National Image and Culture Discount in Korean Movies: An Empirical Study Based on the North American Market[J]. TSLA, 2013, 33(6): 185-193.

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